Vgo is a non-profit organization that promotes veganism. It helps people change their mind by being Vegan which leads to a healthier body, clear mind, and peaceful conscience.
Role: Ideation, photography, UX design, and visual design
Date: Spring 2017
Medium: Website, and social media campaign
Going back to the time when people started choosing their eating habits and then they discovered what is best for them.
Evidence of people choosing to avoid animal products can be traced back over 2,000 years.
Wearable devices and community responsibility are on the rise in the millennial generation.
People aren't aware that being vegan will lead to making them strong physically as well as mentally.
The goal is to make people motivated to be a vegan.
1. Knowledge: To invite a targeted group to vegan world, providing knowledge.
2. Insight: Veganism is more than what you see, there are multiple options on the other side.
3. Awareness: To let them know why it is important to stick to values and principles.
4. Effect: A long-lasting effect on consumer's mind.
Create an experience in which the user would involve themselves.
Spread veganism, save animals, and contribute towards the environment.
Create a socially encourageable atmosphere to keep users motivating one another.
Vgo is made up of basic shapes. That includes rounded rectangle and semi-circle. There is equal space between each part of the logo. The tagline states "0% Meat 100% You"
Vgo icon can stand alone. Alternatively, it can appear more recessive, such as on T-shirts or environmental graphics.
Primary green is strong and modern against black. High contrast, yet fresh and organic. Lime green will add a touch of whimsy to space. Warm yellow-green is a popular color. Colors such as lime green, chartreuse, and acid yellow have become colors of choice for various spaces.
Vgo Green: #0cff00 | R: 192 G: 255 B: 0 | C: 29 M: 0 Y: 100 K: 0 | H: 75% S: 100% B: 100%
Vgo Black: #000000 | R: 0 G: 0 B: 0 | C: 75 M: 68 Y: 67 K: 90 | H: 0% S: 0% B: 0%
Green for a natural look, all these shades of green look crisp, clean, and sleek.
21 - 25
Some college to
$10,000 - $30,000
42% of vegans are millennials (2006 of 150,000 people in the UK)
75% of millennials have made a financial donation to a not-for-profit organization.
52% of organic consumers are millennials according to the Organic Trade Association.
57% of millennials have volunteered for a not-for-profit organization.
color the color green and black is one of the most attractive combinations.
click to view the LIVE WEBSITE
A video promoting Veganism