SPRING SHOW '17

VGO

Vgo is a non-profit organization that promotes veganism. It helps people change their mind by being Vegan which leads to a healthier body, clear mind, and peaceful conscience.

Role: Ideation, photography, UX design, and visual design

Date: Spring 2017

Medium: Website, and social media campaign

THE ANGLE

Going back to the time when people started choosing their eating habits and then they discovered what is best for them.

Evidence of people choosing to avoid animal products can be traced back over 2,000 years.

Wearable devices and community responsibility are on the rise in the millennial generation.

People aren't aware that being vegan will lead to making them strong physically as well as mentally.

SOLUTION

The goal is to make people motivated to be a vegan.

1. Knowledge: To invite a targeted group to vegan world, providing knowledge.

2. Insight: Veganism is more than what you see, there are multiple options on the other side.

3. Awareness: To let them know why it is important to stick to values and principles.

4. Effect: A long-lasting effect on consumer's mind.

PERSONAL GOALS

Create an experience in which the user would involve themselves.

Spread veganism, save animals, and contribute towards the environment.

Create a socially encourageable atmosphere to keep users motivating one another.

brand merchandising

SWIPE ACTIVITY

Vgo is made up of basic shapes. That includes rounded rectangle and semi-circle. There is equal space between each part of the logo. The tagline states "0% Meat 100% You"

logo

Vgo icon can stand alone. Alternatively, it can appear more recessive, such as on T-shirts or environmental graphics.

COLOR SCHEME

Primary green is strong and modern against black. High contrast, yet fresh and organic. Lime green will add a touch of whimsy to space. Warm yellow-green is a popular color. Colors such as lime green, chartreuse, and acid yellow have become colors of choice for various spaces.


Vgo Green: #0cff00 | R: 192 G: 255 B: 0 | C: 29 M: 0 Y: 100 K: 0 | H: 75% S: 100% B: 100%
Vgo Black: #000000 | R: 0 G: 0 B: 0 | C: 75 M: 68 Y: 67 K: 90 | H: 0% S: 0% B: 0%


Green for a natural look, all these shades of green look crisp, clean, and sleek.

typeface

Electra

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a b c d e f g h i j k l m n o p q r s t u v w x y z

Facit

a b c d e f g h i j k l m n o p q r s t u v w x y z

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word list

TARGET MARKET

AGE

21 - 25
Millennials

education

Some college to
Bachelor’s degree

income

$10,000 - $30,000
Per year

IMPORTANT FACTS ABOUT MILLENIALS

42% of vegans are millennials (2006 of 150,000 people in the UK)

75% of millennials have made a financial donation to a not-for-profit organization.

52% of organic consumers are millennials according to the Organic Trade Association.

57% of millennials have volunteered for a not-for-profit organization.

color the color green and black is one of the most attractive combinations.


Architecture

Live Website

Languages: HTML5, CSS3, Javascript, jQuery, PHP, MySQL
click to view the LIVE WEBSITE


Promotional Video

A video promoting Veganism