FOODIECATS

High concept
Foodiecats is a kid-friendly 2D sidescrolling puzzle adventure game for mobile devices, that teaches creative problem solving through environment puzzles.

Drawing directly from the source material, the game features the loveable Foodiecats characters as they work together to solve the mystery of where Watermelon Cat left his beloved baseball trophy. Poor Watermelon Cat can be very forgetful, but fortunately he has created a scavenger hunt to lead him back to the trophy.


THE TEAM

Raiely

Game Designer

Lais

Environment Artist

Sb

Game Developer

Shama

UX/UI Lead

Role: UI/UX Lead

Date: 2017

Platform: Android, iOS

KEY FEATURES

Recognizable Characters
All the characters from the animated series make an appearance.
The personalities of each character are represented in their unique gameplay abilities.
Kid-Friendly Puzzles
Teach problem-solving skills.
Fun and engaging uses of the characters.
Story-Driven Gameplay
Story ties each level to the next so players feel like they’re on an adventure.
Colorful World
The illustrative style emulates the concept art for the animated series.

THE MAP

Reference:



All progression starts with the Map, the game’s hub where players can select areas to send Apple Cat and Carrot Cat. The map is designed like a classic overworld map, with areas connected by paths and two miniature characters that can be sent to the locations.

LEVELS

Levels:



Each area in the game has levels connected by that area’s landing page. The landing pages act as a small hub that introduces the bonus playable character for that area and provide clues to how to accomplish certain puzzles.




CHARACTERS

Raiely

Game Designer

Lais

Environment Artist

Sb

Game Developer

Shama

UI/UX Lead

CHARACTERS




ARCHITECTURE




INTERACTION


MOVEMENT

ABILITY

UI DESIGN


GAME-PLAY

VOCTORY

typeface

Electra

a b c d e f g h i j k l m n o p q r s t u v w x y z

iconography



TARGET MARKET

AGE

3 - 12
Kids

education

Kindergarden 
Play School

IMPORTANT FACTS ABOUT KIDS

1/3 of millennials are obese.

75% of millennials have made a financial donation to a not-for-profit organization.

71% of millennials have raised money for a not-for-profit organization.

57% of millennials have volunteered for a not-for-profit organization.

Over 60% of millennials will pay more for a product if the company is
environmentally friendly.

70% of millennials say that a firm’s commitment to the community is a factor in their employment decisions.

Concept Development